The Largest Family-Owned and Operated Spirits Company in the Country
After completing two successful visitor destinations for Heaven Hill Distillery, Solid Light was asked to reimagine their flagship experience in Bardstown, Kentucky. We created the award-winning new center from the ground up—masterplanning, architectural concept, brand storytelling spaces, tasting rooms, retail, restaurant and bar, unique You Do Bourbon hands-on learning, and immersive theatrical media experiences.
Heaven Hill Bourbon Experience
25,000 square feet
Experience the History and Tradition of Bourbon
Heaven Hill is an authentic American success story. Built by three generations of the Shapira family, beginning from humble immigrant roots, the company has been perfecting the craft of distilling, aging, and bottling award-winning American whiskeys since 1935. Solid Light was charged with conveying the passion, tradition, and more than 80 years of whiskey-making experience that go into the crafting of Heaven Hill’s premium whiskeys: Elijah Craig and Larceny to name a few. The experience immerses visitors in the authentic American story of bourbon and offers hands-on opportunities to experience the product and come away with a new-found understanding of the history and heritage that goes into each bottle of Heaven Hill whiskey.
Opened in Summer of 2021, the Heaven Hill Bourbon Experience realizes the project vision set forth in the Master Plan through vibrantly designed architecture that significantly expanded the building footprint and allows for greater focus on entertaining educational, historical, and branded messages that create visitors as ambassadors for this storied company.
The Visitor Center expansion marks the third major project that Heaven Hill and Solid Light have partnered on since 2000. In addition to the Heaven Hill Bourbon Experience, Solid Light created the Evan Williams Bourbon Experience, a multi-million-dollar artisanal distillery and immersive tourism experience that opened in downtown Louisville in 2014.
Awards & Recognition
2022 Icon Awards Global Visitor Attraction of the Year: Whisky Magazine